DOCS
How to get your company cited by ChatGPT (May 2026)
Becoming a citation source on ChatGPT falls into three layers. (1) Machine-readable foundations (robots.txt / JSON-LD / llms.txt). (2) Content shape (Q&A, concreteness, proper nouns). (3) Secondary-source exposure (Wikipedia, Qiita, Reddit, trade press). This guide walks through each layer with lookupai's own implementation as reference.
Layer 1: foundations
a. robots.txt — explicit AI-crawler allow
ChatGPT (GPTBot) and ChatGPT search (OAI-SearchBot) are different crawlers. Allow both explicitly.
User-agent: GPTBot
Allow: /
User-agent: OAI-SearchBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /
User-agent: Applebot-Extended
Allow: /
Sitemap: https://example.com/sitemap-index.xml b. JSON-LD structured data
At minimum, ship Organization and WebSite on every page; FAQPage on Q&A sections; Service / Product / Person on the relevant pages; TechArticle / Article on docs. lookupai's templates live in src/lib/seo.ts.
c. llms.txt
A 2024 proposal by Jeremy Howard / Answer.AI to place a Markdown summary at /llms.txt. See our implementation guide.
Layer 2: content shape
- Q&A form: question as heading, 200-400 char paragraph. Connect with FAQPage JSON-LD.
- Concreteness: place names (Hachioji), legal names (Jimolab LLC), dates (May 2026), prices (29,800 JPY), counts (4 AIs / 40 queries).
- Self-contained paragraphs: LLMs cite at chunk granularity.
- Outbound authority links: Wikipedia, trusted reports, signal authority chain.
Layer 3: secondary-source exposure
Models prioritise high-frequency entities as "real". Plan deliberate increases in mentions on Wikipedia, Qiita, Reddit, hatena, trade press. lookupai's Pro tier or Premium implementation package includes this strategy work.
lookupai's own implementation
- robots.txt: /robots.txt
- llms.txt: /llms.txt / /llms-full.txt
- This page itself ships TechArticle + FAQPage JSON-LD (inspect via DevTools).
- Sitemap: /sitemap-index.xml (auto-generated by @astrojs/sitemap).