DOCS

How to get your company cited by ChatGPT (May 2026)


Becoming a citation source on ChatGPT falls into three layers. (1) Machine-readable foundations (robots.txt / JSON-LD / llms.txt). (2) Content shape (Q&A, concreteness, proper nouns). (3) Secondary-source exposure (Wikipedia, Qiita, Reddit, trade press). This guide walks through each layer with lookupai's own implementation as reference.

Layer 1: foundations

a. robots.txt — explicit AI-crawler allow

ChatGPT (GPTBot) and ChatGPT search (OAI-SearchBot) are different crawlers. Allow both explicitly.

User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: Applebot-Extended
Allow: /

Sitemap: https://example.com/sitemap-index.xml

b. JSON-LD structured data

At minimum, ship Organization and WebSite on every page; FAQPage on Q&A sections; Service / Product / Person on the relevant pages; TechArticle / Article on docs. lookupai's templates live in src/lib/seo.ts.

c. llms.txt

A 2024 proposal by Jeremy Howard / Answer.AI to place a Markdown summary at /llms.txt. See our implementation guide.

Layer 2: content shape

Layer 3: secondary-source exposure

Models prioritise high-frequency entities as "real". Plan deliberate increases in mentions on Wikipedia, Qiita, Reddit, hatena, trade press. lookupai's Pro tier or Premium implementation package includes this strategy work.

lookupai's own implementation

Related docs

FAQ

FAQ on ChatGPT citation


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